Solutions
Predictive Analytics and Modeling
FocusKPI experts have built a proprietary suite of modeling and segmentation tools used by dozens of major companies today to increase customer-marketing results and generate demonstrable and meaningful incremental ROI. We deliver high-quality, ad hoc analytics and segmentation in hours to support marketing decision-making that is tied to key performance metrics.
Our dynamic behavioral models –created in just a few hours – calculate real-time “propensity scores” that predicts visitor’s preference based on what she has searched for, browsed, and bought. For instance, a FocusKPI model can recognize a visitor’s propensity to search for high-end video games – and call on a range of defined marketing levers to serve up appropriate suggestions, recommendations, and incentives. These tools and techniques can help optimize paid search, banner ads, offers, content, and more – all to increase the campaign ROI.
Database Hosting
From our tier-one data center, FocusKPI can host a dedicated, custom-designed database of clickstream data integrated with customer transaction data to derive a “360-degree” view of each customer relationship. That helps find correlations in transactions across all channels. We can host many terabytes of data and handle multiple gigabytes of daily refreshes – all with complete security. We also build marketing datamart that allows us to develop web based reporting system and build predictive models on the fly. Each night, we take updates and re-aggregate, refresh, and re-index the database. Then, we run our proprietary algorithms to provide new and updated insights every day. That ensures you’re constantly up to date with the latest trends taking place with your customers and prospects. We also provide an online reporting tool so you can explore the details of your campaigns or view automated reports on a regular basis.
Technology Platform
FocusKPI offers an exceptionally powerful technology platform that gives online retailers a range of workflow tools to manage campaigns and achieve a more holistic view of their customers. Our Personalization Engine –calculates real-time product purchase prospensities based on historical data and serves up an appropriate pages and items for newly arriving site visitors and returning customers. We also have built many Internet Marketing applications to support campaigns with banner advertising, search marketing, affiliate marketing, and onsite advertising for revenue generation.
FocusKPI experts have built a proprietary suite of modeling and segmentation tools used by dozens of major companies today to increase customer-marketing results and generate demonstrable and meaningful incremental ROI. We deliver high-quality, ad hoc analytics and segmentation in hours to support marketing decision-making that is tied to key performance metrics.
Our dynamic behavioral models –created in just a few hours – calculate real-time “propensity scores” that predicts visitor’s preference based on what she has searched for, browsed, and bought. For instance, a FocusKPI model can recognize a visitor’s propensity to search for high-end video games – and call on a range of defined marketing levers to serve up appropriate suggestions, recommendations, and incentives. These tools and techniques can help optimize paid search, banner ads, offers, content, and more – all to increase the campaign ROI.
Database Hosting
From our tier-one data center, FocusKPI can host a dedicated, custom-designed database of clickstream data integrated with customer transaction data to derive a “360-degree” view of each customer relationship. That helps find correlations in transactions across all channels. We can host many terabytes of data and handle multiple gigabytes of daily refreshes – all with complete security. We also build marketing datamart that allows us to develop web based reporting system and build predictive models on the fly. Each night, we take updates and re-aggregate, refresh, and re-index the database. Then, we run our proprietary algorithms to provide new and updated insights every day. That ensures you’re constantly up to date with the latest trends taking place with your customers and prospects. We also provide an online reporting tool so you can explore the details of your campaigns or view automated reports on a regular basis.
Technology Platform
FocusKPI offers an exceptionally powerful technology platform that gives online retailers a range of workflow tools to manage campaigns and achieve a more holistic view of their customers. Our Personalization Engine –calculates real-time product purchase prospensities based on historical data and serves up an appropriate pages and items for newly arriving site visitors and returning customers. We also have built many Internet Marketing applications to support campaigns with banner advertising, search marketing, affiliate marketing, and onsite advertising for revenue generation.