Our Team

We’re a broad and diverse team of scientists, statisticians, software developers, and business consultants with a rich background in customer loyalty-building, marketing campaigns, online retailing, and segmentation and optimization across a wide variety of industries.

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Peter Zhu
CEO/President
  • 16 years' experience in predictive modeling, business analytics, data mining, problem solving and talent development
  • Built companies - Fortelligent (analytics solutions, acquired by WPP in 2004), DataReward (statistical modeling software), FocusOptimal (analytics consultancy)
  • Developed long term relationship with clients such as Shutterfly, eBay, LinkedIn, HP, Cisco, Staples
  • MS in Statistics and BS in Maths